You put up a company website. Then you added a newsletter. And all was well.
Then you began regularly publishing white papers. Someone asked you to put together a webcast series. And a blog (or two, or three). Podcast programming? Why not. And a You Tube channel. And a Facebook page. And before you realized it, you’d created a monster. And a hungry one at that!
I can help you feed that monster, affordably. How?
When you put content together in the right order, one layer of products lays a foundation for the next, reducing the amount of effort you need to feed all those channels you’ve created.
My methodology organizes and streamlines the content development effort, reducing the time and money needed to create engaging, thought-provoking products in a variety of formats that will hook prospects and fuel your social media strategy with buzz-generating links.
Here’s a sampling of the products I can create for you:
Podcasts. Simple, repeatable, frequent podcasts lay the foundation for content that requires greater development. Defining a podcast series helps collect information that can be used later for developing presentations, articles, white papers and e-books. Secret to success: Keeping them short and focused on a single topic.
Screencasts. Extraordinarily effective and engaging, screencasts can help you illustrate subtle but important elements of of computer-based solutions and service offerings. Screencasting is not well-understood, making it is one of the most underused products in the digital content arsenal. That’s an opportunity for any company that can use it well. Secret to success: Careful scripting and length limits.
Webinars. Web-based presentations have become a marketing staple, and that’s both good and bad. While many audiences now expect companies to offer these convenient broadcasts, few webinars are designed for maximum audience participation and impact, the elements that contribute to a higher proportion of follow-up inquiries and leads. Secret to success: Audience interaction.
Articles. Whether for blogs or industry publications, well-written articles showcase your company’s expertise, building credibility within your industry and your key prospect base. Through the podcasts, webinars and other products I create, articles can often be developed at a fraction of the time and cost required when starting from scratch. Secret to success: Conversational tone and a well-chosen topic.
White papers. The same can be said for white papers, the gold standard of “thought leadership products.” I’ll help you develop a well-defined editorial agenda and create white papers that say something new, add to your industry’s body of knowledge and impress prospective clients with your grasp of the industry’s future. Secret to success: Documenting real problems and demonstrating novel solutions.
Books, paper and digital. The digital revolution has lowered the bar for publishing books in traditional and electronic form. Today, anyone can say they “wrote the book” on something. As a published author, I understand how to define titles that offer fresh perspectives and real value. Don’t pontificate. Let examples and stories from others make your points for you.