My content strategy and development services are specially suited to companies selling complex products and services. For over twenty years, I’ve delighted clients with engaging, informative, and provocative content that:
- Increases the quantity and quality of online leads and quote requests;
- Creates greater brand awareness and thought leadership credibility;
- Generates inbound links and visits from industry and social media sources; and
- Improves site conversion ratios without expensive redesigns.
Many I’ve helped are startups and small businesses. Some are names you would recognize including Bloomberg, Ernst & Young, Symantec, Citrix Systems, United Way, SBC, Eli Lilly, United Technologies, SHRM, and GTE.
What I Do
Content marketing. I help companies define and organize themes and topics using a methodology I’ve developed specifically for this powerful marketing method. Learn more…
Content development. I develop the products that power a dynamic content marketing strategy including papers, articles, webinars, and more. My content pyramid structure saves companies time and money in this process and produces a greater quantity of engaging materials. Learn more…
Copy tuning. Many website redesigns are a waste of time and money. Improve the message, not the container. My copy tuning services will help you ramp up the conversion rate of your site, avoiding an unnecessary and expensive makeover. Learn more…
Content marketing is most effective when it’s managed as part of a formal process. This white paper explains in more detail the framework I’ve developed to manage education-based content marketing programs.
Already have a content marketing program in place? Check my ten-point program evaluation program for some questions that may offer you ideas to expand or improve your program.