At a recent Mindshare University event, a panel of media professionals discussed methods that we can employ to tell more effective stories. Why do we care?

We tell stories every day — when we pitch the company to investors or demo products to customers. Using the tips and techniques shared by the panelists will help anyone create a presentation, paper or plan that is more memorable, and ultimately, more effective.

Here’s a link to the article I wrote, in PDF form: http://bit.ly/EffectiveStorytelling

Please feel free to share and redistribute as you like!