At a recent Mindshare University event, a panel of media professionals discussed methods that we can employ to tell more effective stories. Why do we care? We tell stories every day — when we pitch the company to investors or demo products to customers. Using the tips and techniques shared by the panelists will help [...]
I was browsing through Facebook the other day and came across the page of a local motorcycle dealership. I knew things were slow in the industry, but if the activity on this dealer’s page was any measure, you’d think it was flatlined. I’m sure you see this all time time. A blog with two entries, [...]
Does your company offer a product or service that requires a user guide? On a scale of 1 to 10, how would you rate the quality of your user guide rate compared to the quality of your product? Okay, now, how would you rate that guide if it was the only form of collateral you [...]
If you’re looking for an easy way to generate website traffic, inbound links, and instant conversions, a well-produced video is a great investment. I’ve witnessed firsthand how a short, informative clip or two can describe a product or service more effectively than pages of content and spur a visitor to action in a very short [...]
So you say your website was written with your audience squarely in mind. You gave them every consideration as you crafted your website copy, tuned to their needs, answering their most pressing problems. Wanna bet? Here’s a simple test. I call it the “All About We” test. Open any page on your website that describes the [...]
I’m betting you’re getting pretty sick of this business strategy: “We need to do more with less.” Haven’t we just about ridden that pony as far as it’ll take us? Well, in a strange twist of cosmic timing, we’re at the point right now where it’s possible to do more with less by doing less [...]
The difference between interest and intent is the difference between window shoppers and serious buyers. Which type of visitor would find your website most satisfying? What effect does this have on your site’s ability to turn vistors into prospects?