Every Sale Begins with a Conversation…

And that’s the hardest part, isn’t it?  Getting the conversation started? In a nutshell, that’s what I do.

I create thought-provoking content—podcasts, white papers, webinars and other media—all designed to generate questions and inquiries from prospects. More often than not, those questions turn into leads, quotes, and ultimately, sales.

Learn about my methods. Get some ideas. And when you’re to start a conversation, contact me here.

It’s how every great relationship begins.

Exceptional Value, Delivered Consistently and Affordably

My content strategy and development services are specially suited to companies selling complex products and services. For over twenty years, I’ve delighted clients with engaging, informative, and provocative content that:

- Increases the quantity and quality of online leads and quote requests;
- Creates greater brand awareness and thought leadership credibility;
- Generates inbound links and visits from industry and social media sources; and
- Improves site conversion ratios without expensive redesigns.

Many I’ve helped are startups and small businesses. Some are names you would recognize including Bloomberg, Ernst & Young, Symantec, Citrix Systems, United Way, SBC, Eli Lilly, United Technologies, SHRM, and GTE.

And Exactly How Does That Work?

Content marketing. I help companies define and organize themes and topics using a methodology I’ve developed specifically for this powerful marketing method. Learn more…

Content development. I develop the products that power a dynamic content marketing strategy including papers, articles, webinars, and more. My content pyramid structure saves time and moneyand produces better  materials. Learn more…

Copy tuning. Many website redesigns are a waste of time and money. Improve the message, not the container. My copy tuning services will help you ramp up the conversion rate of your site, avoiding an unnecessary and expensive makeover. Learn more…